You’re too close to your idea to sell it clearly

Let’s fix that

Hi, I'm Daphné. Founder and Lead Brand Strategist at Vailia Marketing & Co.

I help boutique brands and powerhouse founders get crystal clear on their voice so the right people show up already feeling like they know them.

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content management ~ brand strategy ~ Impact Marketing ~ one-on-one coaching ~

Our Services

Marketing Coaching

Three, one-on-one video chats per month, async feedback via voice notes. For the founder who is doing the work and just needs a sharp second opinion in their corner.

Brand Refresh + IG Template Suite

Your strategy exists. Now it needs to look like something incredible. I build a full IG visual system - 20+ interchangeable templates - so showing up consistently actually feels doable.

Full Brand Strategy

Starting from scratch or ready for a full reset. Strategy, identity, and the visual language to bring it all to life, including your IG template suite.

Content Management

You hate posting and consistency isn't your thing. I've got you. I handle the strategy, the calendar, and the copy so your brand stays visible and sounds like you without you having to think about it.

Work With Us

Client Work

Learned most of this through trial, error, and a lot of wasted time. Here are a few things I wish someone had told me sooner. 🌺🩵

You’re not doing it wrong. You’re just at the point where most people would quit.

Nothing will give you imposter syndrome quite like spending hours on something that’s not in your lane. You start doubting everything, including the

I spent 8 months creating moodboards, going through dozens of logos, different color palettes, font combos, and second guessing everything. And I am a marketing and branding professional.

I couldn’t make my own decisions because I was too clos

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Client Feedback

“

Daph is the Swiss army knife of marketing support. For a small nonprofit, her services are invaluable and game-changing. Initially hired to create grant reports, she quickly evolved into brand strategy and marketing for a series of concerts we put on, and eventually also was hired to support our short film’s festival and distribution needs. I’d recommend Daphne for any PR, marketing, brand, or strategy needs.

– Tiff Duong, Co-Founder of Tela Coral

“

Daphne took what Greg and I built and made it magnetic. From graphics and print materials to socials, interviews, events, and everything outward facing – every place our logo lands is intentional. But more than that, she helps build and maintain a genuine racing culture around it. The right people find us and feel like they already belong here. That’s not an accident. She has been able to craft a brand presence that has such an effect on our clients and friends that I regularly get calls asking how we have the reach and exposure we do.

– Wayne Huizenga III, VP Huizenga Holdings, Chicane Club Co-Owner

“

She was our first stop in getting Speed Shark’s social media off the ground and it turned out to be the best decision we could have made. She was incredible to work with: knowledgeable, responsive, and truly invested in our success. Her guidance made the entire process smooth and effective from day one. We couldn’t recommend her more highly.

– Shane Lewis, Lifelong Professional Racecar Driver